Process Post #9: Improving Website Noticeability – The “SEO” Plan

During last week’s lecture, we talked about improving our website’s noticeability by using something called SEO. In this post, I will be talking about what SEO is, how it works, and why it is an important tool/practice for getting your website (including my own) noticed by more people. So to start us off, let’s begin by answering one very important question:

What is SEO?

SEO stands for “search engine optimization” and it is a set of practices designed to help improve the appearance and positioning of your website in order to rank higher on search engine results, thereby generating more readership/viewership to your website.

How does it work?

To track my website’s noticeability, I installed the Google Analytics and Monster Insights plug-ins to track the engagement, impression, and reader/viewer traffic rates for my website.

What have I noticed about my website’s statistics and insights?

Majority of my website’s readership/viewership traffic comes from my classmates, particularly the ones who have been peer reviewing my site (shoutout to them, my course prof and TA). Other than that, the biggest viewer/reader of the site, is myself (prior to filtering out my own IP address). So why is that? I was not practicing using SEO, but also, I was not posting on social media as frequently as I was posting my blogs on my website. In some ways, this has been okay for me because one of the things that I have enjoyed about this course are posting reviews/content for myself. However, going forward, I have been considering continuing posting on my website. Part of my plan going forward is to generate more traffic to my website for other potential film enthusiasts to check out and enjoy or be entertained by my website’s content. As I have started considering this, I have been brainstorming ways to improve my SEO and how to generate more traffic to my site.

As it was mentioned in class, as well as frequently seen on social media, is the popular trend of posting inspirational quotes on our website’s social media channels. This could be a potential method to experiment with for the purpose of increasing my website’s noticeability, such as by participating #MondayMotivation and or something similar for posting inspirational quotes. This may drive more readers/viewers to see where the full post/image came from, therefore, guide them to my website’s social channel and (hopefully), they will briefly check out what the account is about and then visit my website if interested/intrigued. To remain consistent with my website’s theme/topic, I am hoping to post inspirational quotes from movies and TV shows on Instagram stories at least once a week to foster engagement and testing out various hashtags such as #MondayMotivation or simple #quote. I love writing down my favourite film quotes whenever I am watching something, and a particular line or lines of dialogue stick out for me. This would also be an opportunity to share those quotes with others and maybe inspire them or strike up certain emotions in them as they do for myself. So, although this experiment may not work to improve my website’s noticeability, it will be a fun activity regardless.

References

Moz.com. (2022). What is SEO? Online website. Retrieved from www. https://moz.com/learn/seo/what-is-seo

Norman, S. (2022). Week 10 Lecture: data and SEO. Retrieved from posiel.com

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