“Transmedia storytelling is the ideal aesthetic form for an era of collective intelligence,” — Kevin Britteny Lauren
Some of the ways that I hope to incorporate more transmedia integration for my site is by creating interactive engagement activities, such as this movie night bingo card, and by posting inspirational quotes from movies and TV shows on Instagram stories at least once a week to foster engagement.
In his blog post, Kevin Britteny Lauren wrote about Pokemon as an example of transmedia storytelling back in 2013. In his post, he stated that “transmedia storytelling is a process. Elements of a fiction get dispersed across multiple media for the purpose of creating a coordinated entertainment experience,” (Lauren, 2013). By incorporating mini games, puzzles, and activities such as a “movie night” bingo card, I can attempt to facilitate engagement and (hopefully) encourage others to take part in a unique experience that can be enjoyed in their own way and on their own time.
Other ways that I have thought about for incorporating more transmedia integration for my website is by utilizing the website’s social media channels more (currently, I am only posting on Instagram while I continue to grow my website’s readership). To do this, I could adjust the description format that I use for sharing/promoting my blog posts by taking it one step further. The general description format that I have been using for posts has been simply the “blog’s title” and “read more on www.thehouseholdboxoffice.com.” Going forward, I plan to start formatting my Instagram posts to include shortened and or summarizations of my blog posts’ content as sneak peaks or excerpts of the blog posts. By doing so, this may incentives my readers/followers to visit my site to read the full review or to learn/find more information or film reviews.
Lauren, B., K. (2013). Pokemon as transmedia storytelling. Retrieved from https://kevinbrittenylauren.wordpress.com/2013/11/21/pokemon-as-transmedia-storytelling/